AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps in Mexico Q2 2023 Performance Review
Review of the top 5 beauty retail applications on a unified platform in Mexico for Q2 2023, highlighting trends in weekly downloads and active users.
In the second quarter of 2023, the performance of the top 5 beauty retail applications in Mexico on a unified platform showed varied trends in weekly downloads and active users. Here’s a closer look at the data provided by Sensor Tower.
SEPHORA demonstrated a consistent increase in weekly downloads, peaking at approximately 7.7K in the last week of May. Active users also saw a steady rise, starting from around 40.1K at the end of March and reaching nearly 49K by the end of June.
IPSY: Personalized Beauty maintained a stable download rate, with a notable increase to 690 in mid-June. The app’s active users followed a similar trend, growing from about 3.8K at the end of March to approximately 4.7K by the end of June.
Nykaa – Makeup/Beauty Shopping had a modest download count, with a peak of 93 in the first week of June. Active users showed a gradual increase, starting from 53 at the end of March and reaching 222 by early June.
Perfumerías DRUNI had minimal downloads throughout the quarter, with a highest count of 9 in late May. There was no significant data on active users for this period.
Lush Fresh Handmade Cosmetics also showed minimal activity in terms of downloads, peaking at 9 in late May. Similar to Perfumerías DRUNI, there was no available data on active users.
For more detailed insights and further analysis, visit Sensor Tower.
